Better Days Festival
Successfully launching and selling out Better Days Festival
The client
Better Days Festival is a magical one-day festival located on the edge of Leeds city center. The event transforms the Beaver Works Complex with a fully immersive experience including festival-scale decor and production alongside funfair rides, food vendors, outdoor stages & indoor after-parties. Driven by Digital were chosen as their digital marketing partner for launching the festival online.
The task
The main objectives of the campaign were to raise awareness and increase ticket sales for the festival and in turn increase engagement on various social media platforms.
Driven by Digital conducted a thorough analysis of the client's existing digital presence, including their website, paid media advertising, organic social media channels and email marketing activity. Based on their findings, Driven by Digital developed a targeted digital marketing strategy for Better Days Festival, which included the following key components:
Running targeted paid social ads predominately on Meta and TikTok to potential festival-goers who had shown an interest in similar music festivals and events. The ads were customised to appeal to different segments of the target audience based on their demographics, interests, and behaviours.
Ultising the clients existing database to create a series of emails leading up to the festival, each highlighting different aspects of Better Days Festival including the lineup, music policies & event production.
Providing the client with additional strategy recommendations to complement paid social ads and email marketing, including tactics such as SMS marketing.
The result
Driven by Digital efforts contributed to Better Days Festival successfully selling out their launch event in May 2022. The festival saw significant growth in ticket sales and social media awareness and engagement. Here are the key outcomes of this campaign:
Paid Social Ads ROI: Throughout the campaign, the client achieved an impressive ROI of 6.25x leading to a significant increase in advanced ticket sales.
Email Marketing: The client's email marketing campaigns resulted in an average open rate of 43% with a click rate of 4.5% leading to an increase in awareness, engagement and revenue.
Overall, the integration of paid social ads and email marketing into the festival's overall marketing strategy was successful in driving ticket sales and increasing awareness and engagement.
Return on investment
6.25X
Event attendees
2.2k+
Email open rate
43%