Content Kweens
Using Paid Ads to make waves in the Hair & Beauty industry
The client
In the ever-evolving world of hair and beauty, Content Kweens stands out as a premier content creation and social media marketing agency. Renowned for its transformative approach, Content Kweens is dedicated to empowering hair professionals through a unique trifecta of services: Done for You, Done with You, and Do It Yourself.
Their mission is to cultivate a thriving community of confident content creators within the hair industry, offering a comprehensive suite of solutions that range from content creation to strategic marketing and mentorship.
The task
To amplify Content Kweens’ impact and drive substantial growth, Driven by Digital was engaged to spearhead their paid advertising campaigns. Our mission was to leverage the power of digital marketing to generate new leads and boost sales for Content Kweens’ diverse range of services within it's niche. Recognising the potential of targeted paid ads, we devised a comprehensive strategy designed to tap into the global market of hair professionals and enthusiasts.
Precision Targeting: We utilised advanced targeting techniques to reach the right audience segments. By identifying and honing in on hair professionals, salon owners, and beauty brands, our campaigns were finely tuned to attract those who would be most attracted to Content Kweens’ services.
Engaging Creatives: Crafting compelling and visually appealing ad creatives was central to our strategy. We designed ads that resonated with Content Kweens’ brand identity and effectively communicated the value of their services, ensuring that potential leads were motivated to take action.
Optimised Campaign Management: Continuous optimisation was key to our approach. By closely monitoring performance metrics and adjusting strategies in real-time, we maximised the effectiveness of the ad campaigns, ensuring optimal return on investment.
The result
The impact of our targeted digital marketing efforts was nothing short of remarkable. Content Kweens experienced a significant surge in client engagement and business growth, which included:
Sold-Out Courses:
Our impressive ad campaigns successfully generated a high volume of interest, leading to sold-out courses and workshops. This achievement not only demonstrated the effectiveness of our approach but also highlighted the strong demand for Content Kweens’ offerings.
An Influx of New Clients:
The influx of new clients is evidence of the campaign’s success in attracting and converting high-quality leads. Content Kweens saw a substantial increase in their client base, expanding their reach and influence within the hair industry.
Year-on-Year Sales Improvement:
The consistent growth in sales year on year underscored the long-term value of our digital marketing strategy. By enhancing their visibility and appeal, we contributed to sustained financial success and reinforced the brand’s position as a premier option for content creation and social media marketing within the hairdressing industry.
TESTIMONIAL
“Couldn't recommend Dan from Driven by Digital Higher. He's patient, knowledgeable, responsive and reliable. He's set up, tested and scaled ads which are driving new leads & sales into my service-based business. He's a really great investment.”
Ben Lifton, Founder of Content Kweens
Ads Delivered
652,244
Leads generated
2,764
Cost per Lead
£0.83