Farah Naz Hairdressing
Cutting Edge Recruitment: How we styled success through paid ads
The client
Farah Naz Hairdressing, a bespoke hair salon located in Prestwich, Manchester, is celebrated for its personalised approach to hair care. Renowned for offering tailored results through a collaborative consultation process, the salon excels in delivering technical cuts and styles that suit individual hair types, textures, and lifestyles.
The team is driven by instinct and dedication, taking the time to understand each client through an in-depth consultation process. This personalised approach enables them to craft styles that truly reflect each client's unique personality. Emphasising individuality, the salon is not a production line but a creative space that respects every walk of life!
The task
To meet increasing demand and continue offering an exceptional service, Farah needed to expand her team. Driven by Digital was tasked with running a recruitment campaign via paid social ads to attract talented new staff members, allowing the salon to grow and take on new clients.
Following the business model, we aimed to ensure the advert mirrored their brand qualities and style to recruit members who would seamlessly fit into the team. Our targeted approach focused on highlighting the salon's unique values and commitment to personalised hair care, ensuring that recruits would not only possess the technical skills but also the passion and ethos that define Farah Naz Hairdressing.
Reaching The Right Audience
Driven by Digital designed and implemented a focused paid ads campaign aimed at attracting qualified hairdressers. By meticulously targeting specific demographics and professionals within the hairdressing industry, we ensured that the campaign reached individuals most likely to align with Farah Naz Hairdressing's business model.
This precision targeting was key in drawing the attention of professionals who not only possess the necessary technical expertise but also share the salon's commitment to personalised, high-quality hair care.
Tailored Messaging
Our ads featured tailored messaging that emphasised Farah Naz Hairdressing’s collaborative and client-focused approach. We highlighted the salon's dedication to personalised service, technical excellence, and emphasis on hair health.
This clear and attractive portrayal of the salons’ values resonated deeply with potential candidates, drawing in professionals seeking a supportive and creative work environment. By effectively communicating the unique qualities and culture of Farah Naz Hairdressing, we were able to attract candidates who were the perfect fit.
The result
Driven by Digital executed a highly effective recruitment campaign for Farah Naz Hairdressing, resulting in a notable surge of applications from skilled hairdressers. Through targeted paid ads and tailored messaging, we attracted a diverse pool of candidates who resonated with the salons’ dedication to creativity, natural beauty, and personalised service. This strategic approach not only bolstered the salon's reputation but also solidified its position as a sought-after employer within it's industry.
As a result of our successful recruitment drive, Farah Naz Hairdressing expanded its team with 2 exceptional new members. These additions not only met but exceeded client expectations, enabling the salon to accommodate a growing clientele. The seamless integration of new team members further enhanced the salon’s ability to deliver personalised and exceptional service, reinforcing its reputation as a leader in the hairdressing industry.
CLIENT TESTIMONIAL
“Used Driven by Digital to work on a recruitment campaign on social media and received clear advice on the best course of action for the campaign and the best leads back that I’ve ever had in terms of recruiting on social media before! Thanks Dan & the team, well worth the investment!”
Farah Naz - Owner
Leads Generated
47
Interviews Arranged
10
Staff Hired
2