Achieving record-breaking appointment bookings using targeted paid social ads

Kenlee Taylor Hair entrusted us with managing their Meta ad campaigns, aiming to amplify their brand presence and attract new clients. Our approach involved crafting a dynamic mix of engaging Reels and eye-catching still content designed to resonate with their target audience.

Creative Testing

We trialled various creative formats to ensure optimal performance, from captivating video Reels to high-quality still imagery. Each piece was tailored to showcase the brand’s expertise and unique salon experience, grabbing attention and driving engagement.

Copy Optimisation

We didn’t stop at visuals. Ad copy was another key focus, with multiple variations tested to uncover what resonated most with the audience. By refining the tone, messaging, and calls to action, we ensured each ad was compelling and conversion-driven.

Data-Driven Strategy 

Every campaign element—from creative to copy—was rigorously tested and analysed. This data-driven approach allowed us to optimise and fine-tune the campaigns, delivering impactful results aligned with the client’s goals.