The Tidal Rum
Achieving a remarkable 7000% increase in revenue for The Tidal Rum
The client
The Tidal Rum is a premium golden-aged coastal rum infused with Jersey’s Pepper Dulse, a rare sea botanical gathered only at the lowest full moon tides. Known for its craftsmanship, sustainability, and coastal roots, the brand has built a loyal following of rum enthusiasts and adventurers who appreciate authentic, small-batch spirits with a story behind them.
With a strong brand and a distinctive product, The Tidal Rum partnered with Driven by Digital to scale its online sales, grow awareness, and establish a stronger digital presence across key markets.
The task
Our objective was to help The Tidal Rum increase online sales through targeted paid social campaigns while strengthening brand awareness and engagement among their ideal customers.
We developed a digital strategy designed to connect the brand’s story with audiences who value craft, sustainability, and coastal lifestyle.
Our approach included:
Targeted Audience Segmentation
We identified and segmented audiences into key groups: rum enthusiasts, adventure seekers, and premium drinks consumers. This allowed us to tailor creative and messaging to match their interests and motivations.
Paid Social Advertising on Meta
Using Facebook and Instagram, we built a full-funnel paid social strategy that balanced awareness with conversion. Ads highlighted The Tidal Rum’s craft process, unique ingredients, and brand ethos, supported by lifestyle imagery and storytelling that reflected the spirit of exploration.
Creative Development and Testing
We produced and tested multiple ad creatives featuring product visuals, brand films, and storytelling captions to find the best-performing combinations. This mix of brand-led and direct-response content helped drive engagement and sales simultaneously.
Data-Driven Optimisation
We closely monitored campaign performance, adjusting targeting, placements, and ad formats weekly to ensure maximum return on ad spend.
The result
The partnership between The Tidal Rum and Driven by Digital produced exceptional outcomes showing how an independent premium brand can scale quickly with the right digital strategy in place.
7000% increase in online sales during the campaign period
7.8x return on ad spend (ROAS) across Meta campaigns
17% increase in social media followers and significant uplift in engagement
Stronger brand visibility within the UK premium drinks market
The campaign not only boosted revenue but also positioned The Tidal Rum as one of the standout craft rum brands in the UK. By combining creative storytelling with precise targeting, we turned awareness into measurable results.
Looking Ahead
Following the success of the campaign, The Tidal Rum continues to expand its digital marketing activity, using data from our initial campaigns to guide future launches, retail partnerships, and new product growth.
If you’re a premium food, drink, or lifestyle brand looking to grow sales and brand awareness through digital marketing, Driven by Digital can help you build a strategy that delivers results like these. Get in touch to learn more.
7000%
Increase in sales
7.8x
Return on Ad Spend
17%
Follower increase